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Mixed Use – Residential-led

Client Problem

  • Our client was proposing a mixed use development of over 750 homes, a district centre and a supermarket, in a notoriously difficult Scottish local authority.  The site had previously received outline consent for housing only, but four years and a recession had passed and much of the original approved scheme had to be updated
  • The new proposal, which now included a large supermarket, was expected to ignite strong hostility from members, officers and high street traders, all of whom wanted to defend the town centre from out of town retailers
  • The hostility and intransigence the client had encountered among the Council’s officers led them to believe a local consent was impossible – indeed, that they were very unlikely even to reach a committee

Our Approach

  • From the outset we built public pressure on local politicians, so that they both understood the local appetite to see this scheme delivered and, in turn, brought pressure to bear on officers to ensure they took a more constructive (or at least, less obstructive) approach
  • We carried out a comprehensive research exercise, identifying all the likely/potential supporters and objectors and using the results to develop our key messages
  • Through constant engagement with local businesses, residents, community groups, the media and prominent stakeholders over many months, we built a groundswell of support
  • Crucially, after lots of engagement with us, the local high street traders’ association came out in support of the proposal recognising the contribution the development as a whole would make to the future sustainability of the town
  • This resulted in large amounts of supportive media coverage, hundreds of letters of support being sent to the Council, and members of the planning committee being lobbied individually by local residents

Result

  • The application went before the planning committee with a recommendation for approval
  • A representative of the local community spoke persuasively in favour of consenting the scheme
  • The development received unanimous approval from members


“How can you govern a country which has 246 varieties of cheese?”
Charles de Gaulle, President of the French Republic, 1890-1970

Mixed Use – Residential-led

Client Problem Our client was proposing a mixed use development of over 750 homes, a district centre and a supermarket, in a notoriously difficult Scottish local authority.  The site had previously received outline consent for housing only, but four years and a recession had passed and much of the original approved scheme had to be […]