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Health – Clinic

Client Problem

  • We were contacted a fortnight before the planning committee were to decide upon our client’s application to build a small private healthcare facility
  • The facility was proposed on a business park which was designated for employment
  • The council had implemented a draconian ‘anti-lobbying’ code of conduct
  • There was considerable opposition to the development from industry rivals and the local NHS which had been high profile in the local media

Our Approach

  • We devised a communications strategy which did not contravene the council’s code of conduct
  • We provided intelligence on the key members which identified some clear opposition to our client’s application
  • We drove a campaign making members aware of considerable support for the proposal

Result

  • All members of the planning committee declared that they had been contacted by a large number of local residents so no member was excluded from the decision
  • The planning committee voted to approve the application

Health – Clinic

Client Problem We were contacted a fortnight before the planning committee were to decide upon our client’s application to build a small private healthcare facility The facility was proposed on a business park which was designated for employment The council had implemented a draconian ‘anti-lobbying’ code of conduct There was considerable opposition to the development […]