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Commercial – Logistics

Client Problem

  • Our client owned a large logistics depot in a picturesque location in the North.  Two of their largest clients needed 24 hours operation
  • If the client could not secure a change to the operating hours condition of their original planning consent, their two largest clients would have been forced to move location, rendering our client’s asset commercially unviable
  • The village next to the depot was vehemently opposed to any extension of the operating hours and had defeated other previous planning applications made on that site

Our Approach

  • When assessing the problem, it became clear very quickly that our client needed focus on the jobs case
  • We helped our client develop a concise set of key messages based around potential job losses the impact a refusal would have on the local people who would lose their jobs and we set about communicating these to members of the planning committee
  • We used the time of year (Christmas) to highlight the plight of the workers at the depot.  We organised the 60-70 workers and their families in a coordinated letter writing campaign to local politicians.  In addition, for every negative letter in the media from villagers, we placed three supportive letters
  • We organised, produced and submitted (on behalf of the workers) a video petition by 20 local people/workers saying why they supported the application and what it meant for them to retain their job
  • We ensured that councillors were left in no doubt of the extent of support that existed in the local community and surrounding areas for the extension to working hours
  • We identified and briefed the chairman of the neighbouring parish council as our spokesperson, alongside a grandmother who worked at the site

Result

  • We packed the planning committee full of 100+ people (workers/families/friends of those affected) with standing room only
  • We had eight supportive speakers against the sole representative objector from the adjacent village
  • The application was passed unanimously with every councillor stating why they supported “local jobs for local people”


“In politics, stupidity is not a handicap.”
Napoleon Bonaparte, Emperor of the French and King of Italy, 1769-1821

Commercial – Logistics

Client Problem Our client owned a large logistics depot in a picturesque location in the North.  Two of their largest clients needed 24 hours operation If the client could not secure a change to the operating hours condition of their original planning consent, their two largest clients would have been forced to move location, rendering […]