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Energy – Wind Farm

Client Problem

  • Our client was a developer proposing a 100 MW, 70 turbine scheme in a remote community on agricultural land
  • Officers were concerned about impacts on agricultural use and damage to local roads
  • Opponents said the turbines would decrease property values, create harmful noise levels and ruin the landscape
  • The only vocal supporters of the project were participating landowners

Our Approach

  • We worked to identify supportive residents and assessed opponents’ motivations and criticisms
  • We developed messages to counter misinformation from the opposition
  • Our outreach team recruited more support through coordinated community events (including a tour of a nearby wind farm, a supporters’ picnic and kite-flying lessons for local children)
  • An advocacy group was formed to vocalise the newly energised local grassroots community support.  The group countered the opposition’s efforts and put them on the back foot and under pressure

Result

  • Before our involvement, the local media covered only the opposition’s talking points.  We created positive media within two weeks of our engagement
  • Considerable support was demonstrated through local media and discouraged the small but vocal group of opponents who had previously dominated the process
  • The scheme was won at local committee without the need for an appeal


“A politician is an animal which can sit on a fence and yet keep both ears to the ground.”
The ‘sage of Baltimore’, HL Mencken, American journalist and essayist, 1880-1956

Energy – Wind Farm

Client Problem Our client was a developer proposing a 100 MW, 70 turbine scheme in a remote community on agricultural land Officers were concerned about impacts on agricultural use and damage to local roads Opponents said the turbines would decrease property values, create harmful noise levels and ruin the landscape The only vocal supporters of […]