020 3668 9860

Retail – Out of Town

Client Problem

  • Our client was a retail developer working in partnership with a hi-tech motorsports company
  • They wished to secure planning consent for an out of town retail park in the Midlands on the site of the existing hi-tech motorsports company’s site and relocate the motorsports company to a nearby site, which also need planning consent
  • Both the NPPF and the Portas’ Review were published during the planning process supporting town centre over out of town
  • Council officers were opposed to retail on the site and in the end recommended refusal
  • There was a hostile political and media environment at the outset
  • Town centre traders and a rival landowner strongly lobbied against the proposals

Our Approach

  • We very purposefully ‘linked’ the two applications, despite attempts the council officers to ‘de-link’ them
  • We ensured the motorsports company fronted all political outreach, media and communications
  • We used the ‘implied threat’ of the loss of hi-tech jobs leaving the town; we focussed on the jobs and economic development strength of the ‘dual’ proposals
  • We developed close relationships with key/senior ‘influencer’ councillors
  • Roll out extensive meeting programme with political and opinion former stakeholders, including placing many letters to the editor from locally based staff of the motorsports company
  • We managed a sophisticated planning committee campaign to ensure we could win against an officers’ recommendation

Result

  • We won an 8-2 planning committee vote in support of the client’s plans against the officers’ recommendation


“Politics is not a bad profession. If you succeed there are many rewards, if you disgrace yourself you can always write a book.”
Ronald Reagan, American actor and President, 1911-2004

Retail – Out of Town

Client Problem Our client was a retail developer working in partnership with a hi-tech motorsports company They wished to secure planning consent for an out of town retail park in the Midlands on the site of the existing hi-tech motorsports company’s site and relocate the motorsports company to a nearby site, which also need planning […]