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Residential – Immediate Land

Client Problem

  • Our client wanted to re-develop a derelict wharf building and build a large residential development in London
  • The site was in an urban residential area, adjacent to a large council estate and close to three local schools
  • The client was very aware of their ‘good name’ and wanted to be a ‘good neighbour’ to the various local communities
  • The local authority was sceptical over the height and massing of the new development

Our Approach

  • We completed an intelligence gathering exercise and created a strategy to achieve the client’s objectives
  • We created a coalition of local residents to support the re-development of the site
  • We also created and maintained a relationship with the local council leadership and ward members.  These relationships helped to ensure that the s106 offer was targeted to encourage political support for the development
  • We organised a comprehensive residents’ response to the council’s consultation, which ensured that the number of supporters responding outweighed the objectors.  We organised exhibitions and regular communication over the lifetime of the application
  • Our local intelligence network ensured the client was always aware of objectors’ activities and views

Result

  • Councillors and officers were aware of considerable support for the development.  The leader of the council became an advocate for the development
  • Planning committee members saw and heard from a large number of supporters at the committee meeting
  • The development was approved by the planning committee


“The word ‘politics’ is derived from the word ‘poly’, meaning ‘many’, and the word ‘ticks’, meaning ‘blood sucking parasites.”
Larry Hardiman

Residential – Immediate Land

Client Problem Our client wanted to re-develop a derelict wharf building and build a large residential development in London The site was in an urban residential area, adjacent to a large council estate and close to three local schools The client was very aware of their ‘good name’ and wanted to be a ‘good neighbour’ […]