Client Problem

• Our client wanted to re-develop a derelict wharf building and build a large residential development in London
• The site was in an urban residential area, adjacent to a large council estate and close to three local schools
• The client was very aware of their ‘good name’ and wanted to be a ‘good neighbour’ to the various local communities
• The local authority was sceptical over the height and massing of the new development

Our Approach

• We completed an intelligence gathering exercise and created a strategy to achieve the client’s objectives
• We created a coalition of local residents to support the re-development of the site
• We also created and maintained a relationship with the local council leadership and ward members.  These relationships helped to ensure that the s106 offer was targeted to encourage political support for the development
• We organised a comprehensive residents’ response to the council’s consultation, which ensured that the number of supporters responding outweighed the objectors.  We organised exhibitions and regular communication over the lifetime of the application
• Our local intelligence network ensured the client was always aware of objectors’ activities and views

Result

• Councillors and officers were aware of considerable support for the development.  The leader of the council became an advocate for the development
• Planning committee members saw and heard from a large number of supporters at the committee meeting
• The development was approved by the planning committee